BritePool’s CEO, David J. Moore, was the featured guest on a recent AdExchanger podcast, titled, “Is it Time to Reward Users for Sharing Their Identity?”
In the podcast, Moore discusses his career as a founder of 24 X7 Real Media, the company’s purchase by WPP, his subsequent career as a senior executive in WPP, and his decision to found BritePool.
As AdExchanger notes, “The cookie-based identity regime that fueled the first 25 years of the digital advertising is dying. What will replace it? David Moore, ad tech veteran and CEO of fledgling startup BritePool, says he has an answer.” And, BritePool’s solution is based on consumer control, consent and identity verification.
You can listen to the interview below. To learn about BritePool, fast forward to minute 16 in the interview.